Unbelievers are without salvation because of their unbelief. It doesn't matter what acts they are committing. They could, ostensibly, be "good people" doing all the things Christians do, yet they lack salvation because of unbelief. Their actions neither condemn nor save them--they have no faith and belief to save them.
I think it is important to assess what Christians mean by "belief" and "faith" especially if that is the key to salvation (going to heaven rather than hell for eternity).
There are two types of belief, as far as I understand it.
1. Justified belief - based on an appropriate level of supporting evidence.
2. Un-justified belief - this is making a choice to believe something despite the lack of supporting evidence or the lack of evidence disqualifying other "plausible" alternatives.
In the Christian context of belief for salvation, they definitely don't mean definition 1, but instead mean definition 2. (as far as i can gather, anyway).
So, I need to have an unjustified belief in order to be saved.
How does that make any sense? I need to believe in something even though there is no evidence for it?
Am I to write down all the gods onto a large dart board as well as "no god", blindfold myself, spin around a few times and throw a dart and choose to believe whatever it lands on?
This would be akin to an employer not bothering to read CVs or cover letters, but instead throwing each CV at a bin a few feet away. Those that fall outside the bin, get shortlisted, then repeat until just one CV is left. Then hire that person, after all, that person must be lucky and we desire a company of lucky employees.
On another note: When I teach my children about life and the world, I don't teach them to believe whatever I tell them. I think that would be bad parenting. Instead I teach my children how to do research, how to critically assess things, how to challenge, how to verify.
It is good to ask questions and also good to question answers.
If my children grow up not questioning answers then I have failed as a parent.
A claim that people need to believe to be saved, is an attempt to get them not to question, not to research. I find this despicable. It is emotionally blackmailing them into a con.