In 1938, The New York Times Thought Cheeseburgers Were a Weird New Food Fad

Michie

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People love to make fun of The New York Times's trend section: Their regular pieces on the Millennial craze have been dubbed "hate-reads," and their dissection of cultural norms such as oversharing, defriending people in real life, and chopped salad at lunch as "trends" can be hilarious and infuriatingly obvious.

But while their pieces aren't always exactly timely, they will certainly make for interesting reads in a few decades—just like this throwback piece they published in 1938 on a then-new California food fad called cheeseburgers.


When cheeseburger was first mentioned in the October 1938 article, it was in a long list about the "whimsy" of California eateries. Then, nine years later in May 1947, the Times revisited the fad, writing, "At first, the combination of beef with cheese and tomatoes, which sometimes are used, may seem bizarre." Fortunately, their intrepid reporter could see the bigger picture. "If you reflect a bit, you’ll understand the combination is sound gastronomically."

Continued below.
In 1938, <em>The New York Times</em> Thought Cheeseburgers Were a Weird New Food Fad
 
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People love to make fun of The New York Times's trend section: Their regular pieces on the Millennial craze have been dubbed "hate-reads," and their dissection of cultural norms such as oversharing, defriending people in real life, and chopped salad at lunch as "trends" can be hilarious and infuriatingly obvious.

But while their pieces aren't always exactly timely, they will certainly make for interesting reads in a few decades—just like this throwback piece they published in 1938 on a then-new California food fad called cheeseburgers.


When cheeseburger was first mentioned in the October 1938 article, it was in a long list about the "whimsy" of California eateries. Then, nine years later in May 1947, the Times revisited the fad, writing, "At first, the combination of beef with cheese and tomatoes, which sometimes are used, may seem bizarre." Fortunately, their intrepid reporter could see the bigger picture. "If you reflect a bit, you’ll understand the combination is sound gastronomically."

Continued below.
In 1938, <em>The New York Times</em> Thought Cheeseburgers Were a Weird New Food Fad


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