- Jun 24, 2004
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kermit said:Sure. Let's say I increase my revenue by 100%. The layman would expect my profit to double, but he would be wrong.
I could agree somewhat that most people do not understand what revenue is.
However, with that added revenue I may have added additional workforce, bought equipment, etc. These things would be generally considered good things.
However, it's also possible that the extra money is squandered on frivilous items like excessive bonuses for executives. This would generally be considered bad.
In any case how a company spends it's revenue it will it will lower profit.
Yet in the case of a publicaaly held company, this isn't easliy passed by the shareholders.
When we hear of $450 million retirement bonuses one gets an idea of where some of the money is going.
less that .5% of the revenue from the first quarter. Nice try.
Simply looking at profit to make the claim that a company isn't making more money is a simplictic view and demonstrates little understanding of how businesses operate.
Yet no one was looking at the oil company profits when they operated in the red, did they?
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