Time ran an article on this which I found very interesting:
http://time.com/barbie-new-body-cover-story/
“Hello, I’m a fat person, fat, fat, fat,”
A 6-year-old girl giving voice for the first time to curvy Barbie sings in a testing room at Mattel’s headquarters. Her playmates erupt in laughter.
When an adult comes into the room and asks her if she sees a difference between the dolls’ bodies, she modifies her language. “This one’s a little chubbier,” she says. Girls in other sessions are similarly careful about labels. “She’s, well, you know,” says an 8-year-old as she uses her hands to gesture a curvier woman. A shy 7-year-old refuses to say the word fat to describe the doll, instead spelling it out, “F, a, t.”
“I don’t want to hurt her feelings,” she says a little desperately.
As always, Barbie acts as a Rorschach test for the girls who play with her—and the adults who evaluate her. It’s a testament to anti-bullying curriculums in elementary schools that none of the girls would use words like fat in front of an adult, which Barbie’s research team says wasn’t true even three years ago. Still, the girls learning the ways of political correctness do not as wholeheartedly embrace the new dolls as their moms.
“We see it a lot. The adult leaves the room and they undress the curvy Barbie and snicker a little bit,” says Tania Missad, who runs the research team for Mattel’s girls portfolio. “For me, it’s these moments where it just really sets in how important it is we do this. Over time I would love it if a girl wouldn’t snicker and just think of it as another beautiful doll.”
Slate puts it in more stark terms:
These are kids who are barely out of kindergarten, and they already know that the thicker Barbie is the odd one out. Clearly, Barbie isn’t the only one indoctrinating young ones into the cult of super-thin perfection. Celebrity culture, which promotes skinny bodies just as handily as Barbie, already has a vice-like grip on little girls’ psyches