On the fashion end it's a little different. The 'C' changes everything. When you're a Christian expectations follow. Some see it as inclusive (plus-size fashion) and others as unique to the demographic (modest clothing). Neither appeal.
My goal is to assist women to look their best. That's the macro. They can apply the tools to clothing, makeup and accessories to obtain a positive end. The micro is specialized. That's the one I'm designing for. It can't be influenced by outside pressures. I know the look I want.
Then there's me. What I find appealing for myself wouldn't be appropriate for most. Save those willing to go all out. Creative license applies to some degree for all designers. But Christians look for people they can relate to. They have an idea of how Christian women should look. Neat, not too revealing, and a little matronly.
I'm not into frumpy or looking like a grandmother. I like heels and feminine clothing that hits the knee. You can be ladylike and stylish. Someone missed that memo.
If you want to make money you choose an avatar and pursue the demographic with your content. If you're sharing a look with no further intentions you have more latitude.