Cost of ads on Fox News' Tucker Carlson Tonight nearly doubles despite political boycotts

[NightHawkeye]

From the "Who saw that coming?" files: Cost of Fox News' Tucker Carlson Tonight ads nearly doubles despite political boycotts

The analysis, which was done by the media research firm SQAD, found that advertising spots for Carlson's show had gone up from an average of $11,099 for a 30-second spot in July of 2018 to $21,878 for the average 30-second spot in July of 2019.
...
The show's high-dollar demand for ad slots can be chalked up to customers rewarding loyal companies that had the "courage" to stay with Carlson, according to SQAD.​

Good job, Tucker!

One wonders what Media Matters will do as their persistent political boycotts burn-out and backfire.

 

[essentialsaltes]

Almost makes up for the fact that there are less than half as many paying advertisers.

Last year, Fox News’ “Tucker Carlson Tonight” would feature more than 30 paid ads. In his Thursday show, there were only 13. Friday, there were just 11 ads.

 

[NightHawkeye]

Almost makes up for the fact that there are less than half as many paying advertisers.

Last year, Fox News’ “Tucker Carlson Tonight” would feature more than 30 paid ads. In his Thursday show, there were only 13. Friday, there were just 11 ads.

Makes for better TV. Traditional media companies devote 25% of programming time to commercials. My thumb gets tired skipping through all those commercials.

 

[RocksInMyHead]

Makes for better TV. Traditional media companies devote 25% of programming time to commercials. My thumb gets tired skipping through all those commercials.

Or they just play them more often.

 

[essentialsaltes]

Well, you're not getting more show, just more internal Fox ads and public service announcements.

 

[brinny]

Cost of ads on Fox News' Tucker Carlson Tonight nearly doubles despite political boycotts

From the "Who saw that coming?" files: Cost of Fox News' Tucker Carlson Tonight ads nearly doubles despite political boycotts

The analysis, which was done by the media research firm SQAD, found that advertising spots for Carlson's show had gone up from an average of $11,099 for a 30-second spot in July of 2018 to $21,878 for the average 30-second spot in July of 2019.
...
The show's high-dollar demand for ad slots can be chalked up to customers rewarding loyal companies that had the "courage" to stay with Carlson, according to SQAD.​

Good job, Tucker!

One wonders what Media Matters will do as their persistent political boycotts burn-out and backfire.

 

[CRAZY_CAT_WOMAN]

How is white supremacist a hoax? They don't even try to hide their racist side.

 

[DaisyDay]

How is white supremacist a hoax? They don't even try to hide their racist side.

"A" white supremacist is not a hoax but the idea that white supremacy is a problem in America is a hoax: TC.

 

[Albion]

Tucker is popular because, unlike the scowling "talking heads" at MSNBC, he has a breezy manner, invites adversaries onto the show to speak their minds, and is adept at identifying hypocrisy and double-talk.

 

[CRAZY_CAT_WOMAN]

"A" white supremacist is not a hoax but the idea that white supremacy is a problem in America is a hoax: TC.

Someone's in denial then. But I wouldn't have called for a boycott .People in denial about race issue's is huge at the fox news channel. The shouldn't be a surprise.

 

[Albion]

People in denial about race issue's is huge at the fox news channel. The shouldn't be a surprise.

...which I think is a way of saying that Fox doesn't specialize in stoking racial conflicts such as some other news outlets do.

 

[DaisyDay]

Someone's in denial then.

Oh yeah, big time about multiple issues.

But I wouldn't have called for a boycott .People in denial about race issue's is huge at the fox news channel. The shouldn't be a surprise.

It's not a surprise, but it's still mock-worthy.