Consumer Survey for Fig Newtons, Anyone Willing to Help?

Fortran

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Greetings,

For one of my college courses, I am needing to gather consumer opinions about a product through a survey. I have chosen the Newton/Fig Newton cookie. I need 30+ responses and am not sure where or how I can get them all.

If anyone would be willing to help me out, it would be greatly appreciated. Please feel free to either fill out the attached document or just post your responses here.

Thanks so much!
 

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Fortran

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You might do better to post your questions directly in here.

Alright, thanks.

About.
I am conducting research regarding consumer opinions on the Nabisco’s Newtons (formerly Fig Newtons). Please complete the following survey honestly and completely; your time is greatly appreciated.

Section One
  1. Please indicate your gender.
  2. Please indicate your age.
  3. Do you have children in any of the following age groups (please mark all that apply)?
    • A. 0 – 5 yrs.
    • B. 6 – 12yrs.
    • C. 13 – 18yrs
    • D. 18+ yrs.
  4. How often do you purchase snack foods such as cookies or chips?
    • Never
    • Seldom
    • Occasionally
    • Frequently
  5. How often do you purchase Fig Newtons?
    • Never
    • Seldom
    • Occasionally
    • Frequently
  6. How familiar are you with the Fig Newton brand?
    • Not at all familiar
    • Somewhat familiar
    • Extremely familiar
  7. From the following, what one word would you use to describe the Newton brand: unique, tasty, nostalgic, outdated, unappetizing, exciting
  8. What flavors of Newtons have you tried?
    • Fig
    • Strawberry
    • Blueberry
    • Other
Section Two

Please indicate your agreement or disagreement with the following statements by entering either (1) Strongly disagree, (2) Disagree, (3) Agree, or (4) Strong agree.

Newtons....

  1. .. taste great __
  2. .. are healthier than alternatives __
  3. ... are a good value __
  4. ... are innovative ___
  5. ... are for a different age group than me ___
  6. ... are a distinct product ___
  7. ... are family friendly ___
  8. ... have a clear brand image ___
  9. ... are a product I would purchase for myself ____
  10. ... are a product I would purchase for others ____
Please leave any other comments or opinions you have about the Newton brand. Thanks!
 
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~Anastasia~

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About.
I am conducting research regarding consumer opinions on the Nabisco’s Newtons (formerly Fig Newtons). Please complete the following survey honestly and completely; your time is greatly appreciated.

Section One
  1. Please indicate your gender. Female
  2. Please indicate your age. 51
  3. Do you have children in any of the following age groups (please mark all that apply)?
    • A. 0 – 5 yrs.
    • B. 6 – 12yrs.
    • C. 13 – 18yrs
    • D. 18+ yrs. *****one child
  4. How often do you purchase snack foods such as cookies or chips?
    • Never
    • Seldom
    • Occasionally ****** occasionally
    • Frequently
  5. How often do you purchase Fig Newtons?
    • Never ***** never
    • Seldom.
    • Occasionally
    • Frequently
  6. How familiar are you with the Fig Newton brand?
    • Not at all familiar
    • Somewhat familiar ****** somewhat
    • Extremely familiar
  7. From the following, what one word would you use to describe the Newton brand: unique, tasty, nostalgic, outdated, unappetizing, exciting - I'm afraid unappetizing
  8. What flavors of Newtons have you tried?
    • Fig. ***** of this brand, only fig
    • Strawberry
    • Blueberry
    • Other
Section Two

Please indicate your agreement or disagreement with the following statements by entering either (1) Strongly disagree, (2) Disagree, (3) Agree, or (4) Strong agree.

Newtons....

  1. .. taste great __2
  2. .. are healthier than alternatives __3
  3. ... are a good value __3 (but I am neutral)
  4. ... are innovative ___2
  5. ... are for a different age group than me ___2
  6. ... are a distinct product ___3
  7. ... are family friendly ___3
  8. ... have a clear brand image ___3
  9. ... are a product I would purchase for myself ____1
  10. ... are a product I would purchase for others ____1
Please leave any other comments or opinions you have about the Newton brand. Thanks!

Actually, I did purchase them last year for being maybe a healthier alternative. I did not enjoy them at all. They don't seem to have the taste I remember. I do sometimes buy anoth brand of fig cookies (same style) ... I like the raspberry and the fig, though they are a little too sweet and higher in calories than I want. The blueberry is too sweet. But these are not fig newton brand, just similar cookies. Sorry I can't give a better review.
 
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Greg J.

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1.1 M
1.2 53
1.3 A
1.4 Frequently
1.5 Never
1.6 Extremely Familiar
1.7 Tasty
1.8 Fig, Strawberry

2.1 4
2.2 2
2.3 1
2.4 1
2.5 1
2.6 4
2.7 4
2.8 4
2.9 4
2.10 2

3.1 I've only liked the original fig cookie (as opposed to the ones flavored with other fruits). A long time ago it appeared to me that they didn't have the taste I remembered from even longer ago. I might like a strawberry cookie if it weren't called a "fig" cookie. It would have to not be too sweet.
3.2 Figs make up a lower percentage of the cookie than alternative brands. This affects my decision on which brand to buy, because:
3.3 The non-fig part of the cookie (the crumb) is higher in fat then alternative brands (which is probably why I like it better than alternative brands). A good compromise for me would be to retain the soft texture but lower the fat (guesstimate 20%).
3.4 The low percentage of fig, the fat in the crumb, and the extra cost of the name brand are why I do not buy them. The dollar per gram of fig is very high.
3.5 Btw, ingredients in the cookie that I can't find in my kitchen make it unlikely I would buy (any brand). i.e., preservatives, artificial flavors, etc.
3.6 Matt's (regular) fig bars is a cookie I enjoy more than Newtons.
 
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