Over the centuries, countless theologians and preachers have exhaustively discussed the things that Jesus said and did. Less attention has been paid to what he didn't say and do. His encounters with men and women in the Gospels are striking for the absence of any spelling out of theological specifics or any overt attempt at conversion. Except in John's Gospel, there is no mention of Jesus baptizing anybody; and John's implication that Jesus did baptize is unaccompanied by any suggestion that baptism was viewed by him or anyone as distinguishing insider from outsider. He presents the good Samaritan as a model, even though the Samaritan, at the end of the story, remains a Samaritan. The story of the good Samaritan, like other Gospel passages that cut to the heart of the Gospel message, makes it clear that for Jesus, evangelism was plainly not about bringing people into doctrinal conformity with himself or anyone else; it was about making people feel close to God and loved by God. It was about bringing people to a vertical experience --- not about pressuring them with threats of punishment or promises of reward, into accepting this or that horizontal dogma.
~~~ by Bruce Bawer in "Stealing Jesus"