We’ve all seen them.
Old Navy,
Nordstrom,
Marks & Spencer, and
Forever 21 — among others — have all offered shirts proclaiming that “Boys Will Be Boys.” Not bad in and of itself, but it’s a phrase traditionally used to excuse bad behavior, right? Hit any major retailer, and you’ll find shirts that say “
Ladies’ Man,” “
Mom’s Little Rebel,” “
I’d Flex But I Like This Shirt,” “
100% Beast,” “
You’re Not on My Level.”
But unlike the rest of us, Courtney Hartman wasn’t ignoring them‚ she was getting annoyed. If boys’ shirts weren’t actively encouraging antisocial behavior, they were all about sports and competition. She couldn’t see her kind, gentle son Declan wearing any of it.
So in July 2015, while working at Amazon, she made her first design: a shirt that read “
Mr. Nice Guy,” because as she says, “There was nothing I saw that said my son was a kind and sweet person.” And
Free to Be Kids was born.
She also thinks we should actively combat that toxic masculinity. Free to Be Kids shirts turn those messages on their heads: Boys
won’t be boys — “
Boys Will Be Good Humans.” One shirt proclaims “
Feminist Like Daddy” and another “
Love Is My Superpower.” They encourage boys to be
kind like daddy and
tough like mommy. There are
butterflies and
my 3-year-old son’s beloved bunny shirt. It’s a relief to put my kids in clothing with messages I agree with. And it’s amazing to see them get so excited about wearing animals that are traditionally gendered female.~
This Kid’s Clothing Company Is Pushing Back Against The ‘Boys Will Be Boys’ Stereotype