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Chief of Cherokee Nation wants Jeep to stop using tribe’s name

Discussion in 'News & Current Events (Articles Required)' started by Chrystal-J, Feb 23, 2021.

  1. Chrystal-J

    Chrystal-J the one who stands firm to the end will be saved Supporter

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    The principal chief of the Cherokee Nation wants Jeep to stop using the tribe’s name on its SUVs, saying it “does not honor us by having our name plastered on the side of a car.”

    Jeep started using the Cherokee name more than 45 years ago, including on the brand’s top-selling Grand Cherokee SUV. It also offers a smaller SUV called the Cherokee, which was its third best-selling vehicle last year in the U.S.


    “I think we’re in a day and age in this country where it’s time for both corporations and team sports to retire the use of Native American names, images and mascots from their products, team jerseys and sports in general,” Chuck Hoskin Jr., principal chief of the Cherokee Nation, said in a statement. “I’m sure this comes from a place that is well-intended, but it does not honor us by having our name plastered on the side of a car.”

    Chief of Cherokee Nation wants Jeep to stop using tribe's name on SUVs (cnbc.com)
     
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  2. Aabbie James

    Aabbie James Maintain love and truth in perfect balance

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    Do you see this movement getting traction?

    Where do you stand on the question?
     
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  3. public hermit

    public hermit social troglodyte Supporter

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    It is odd to name a product after a people. How about the Jeep Jew, or the Jeep Polish. Yeah, odd.
     
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  4. Chrystal-J

    Chrystal-J the one who stands firm to the end will be saved Supporter

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    I'm Polish and I personally wouldn't have a problem with Jeep Polish. Seems like it'd be an honor. Not like it's a trash can company that wants to name their cans Cherokee trash.
     
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  5. Tanj

    Tanj Redefined comfortable middle class

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    I've often wondered about how the US indigenous peoples feel about US army helicopters being named after them.
     
  6. St_Worm2

    St_Worm2 Member Supporter

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    Hello @Chrystal-J, Chrysler-Jeep's use of "Cherokee" hardly seems a dishonorable use of the name :scratch: So I think there is a different reason behind Chief Hoskin Jr.'s complaint (my bet is that it has to do with $$*, but we shall see).

    --David
    p.s. if $$ is his real motivation and he prevails in court (gets Chrysler-Jeep to pay him for their long-time, and then perhaps ongoing, use of the name, "Cherokee"), just think of all of the businesses, products, cities, states (I believe that more than half of our states have Native American names of some kind, if memory serves), and the like that are named after Native American tribes, chiefs, etc., that could be forced to pay damages (for the past use of a name) and/or royalties (for the continued use of a name) to various tribes and/or families and/or individuals by using the same tactic, in lawsuit after lawsuit after lawsuit :( I admit that, if true, it is a savvy business move on the part of Chief Haskins, Jr., but I still don't like it.

    [​IMG]
    Chief "Pontiac"​
     
  7. Chrystal-J

    Chrystal-J the one who stands firm to the end will be saved Supporter

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    It's lawsuits aplenty these days. (There's a city here in Michigan called Pontiac. Wonder if that's consider bad too.)
     
  8. jacks

    jacks Er Victus Supporter

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    I kind of like "Jeep Jew". They may be running out of names, HERE is a list of manufactures and then down to model names. Whew! No wonder they are turning to just numbers and letters.
     
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  9. public hermit

    public hermit social troglodyte Supporter

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    Wow, I had no idea there were so many manufacturers, much less models.
     
  10. Albion

    Albion Facilitator

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    No doubt.

    If the chief of the Cherokee nation wants it removed, I'd suppose that the right thing would be to remove it. But there are tribes that didn't want their names removed from something or other and, you guessed it, the 'politically correct' crowd wouldn't hear of those people having a say in the matter.
     
  11. Aussie Pete

    Aussie Pete Well-Known Member Supporter

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    How dumb is this. Companies use names that represent the supposed virtues of the products. That the name "Cherokee" is synonymous with a capable off road vehicle (according to Jeep at least) should be considered a compliment. No doubt the problem would go away if a sufficient amount of money was offered for the use of the name.
     
  12. Sabertooth

    Sabertooth Repartee Animal: Quipping the Saints! Supporter

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    [​IMG] (I've heard of Furniture Polish before... [​IMG])

    On a related note,...
    Straight Lesbians Want Their Identity Back (it's safe ;))
     
    Last edited: Feb 23, 2021
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  13. Der Alte

    Der Alte This is me about 1 yr. old. Supporter

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    Where have these complainants been for umpteen years? I call this the band wagon affect. If it wa$ $o offen$ive why did it take 45 year$ for someone to complain.
     
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  14. Kenny'sID

    Kenny'sID Well-Known Member Supporter

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    To name it Jeep "Polish" for instance, would denote disrespect, at least unfortunately many would see it that way due to the uncalled for jokes.

    But in my view, naming the Jeep after Cherokee, is very respectful. Its respecting what used to be, and in some cases still are, a people who are known for their great experience with the outdoors, and Jeep has always been about the outdoors.

    But hey, let the people who made this a problem have their attention, because I think that is all they are after, making themselves look good to the more small minded among them.
     
    Last edited: Feb 23, 2021
  15. public hermit

    public hermit social troglodyte Supporter

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    Good point.

    Yeah, I seriously doubt the intention was malevolent in using the name. It's probably just as you said, or something similar.

    I don't know. I imagine if I were Cherokee, this might be just one more thing that belonged to my people from which someone else profits. We lived on the east coast, then they droves us against our will to what became Oklahoma, via the Trail of Tears. If I were Cherokee I might be tired of people taking what wasn't theirs without even asking. Of course, I'm not Cherokee so I don't know.
     
  16. com7fy8

    com7fy8 Well-Known Member Supporter

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    There are plenty of cases in which ships and places and streets are named after people, in order to honor them.

    In the case of calling a helicopter the Apache, this I would say goes with how the Apaches were known superior fighters who could outmaneuver and outfight the invaders. And calling a jeep a Cherokee possibly is meant to indicate how the vehicle is superior in ability to go through various terrain and conditions . . . like how the people of the land were able to live in various conditions and terrain. So, the name perhaps is not really meant to single out the Cherokee people and honor them, but to poetically sell the vehicle as being adaptable and durable and for family use . . . since the Cherokee people, to my knowledge had a community-and-family culture - - being family but tough :)

    Indians have taken the names of animals and used them to form names of Indian people > for example calling someone, "Running Bear". This was not considered an insult to the bear whom they considered to be their brother. Using an animal's name was done in order to reveal something about the person getting the name. It was not a dishonor, but descriptive.
     
    Last edited: Feb 23, 2021
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  17. Kenny'sID

    Kenny'sID Well-Known Member Supporter

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    You're right.

    It's true, some Cherokees have a well deserved attitude, and though I may disagree with some of the decisions that attitude brings on, I can understand why they make such desions.
     
  18. CRAZY_CAT_WOMAN

    CRAZY_CAT_WOMAN I'm praying for my dad to get well.

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    Native American has a voice now. That , they didn't have right 45 years ago.
     
  19. public hermit

    public hermit social troglodyte Supporter

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    That all makes a lot of good sense. The Apaches were definitely superior fighters, and super-slick, too.

    One time (I read when I was a boy) Geronimo and his men put soldier uniforms on cacti. From the fort, across the desert haze, it looked like riders coming. So, the soldiers in the fort rode out to meet them. Geronimo and his men overpowered the contingency that was left at the fort and stole all their ammo, lol.
     
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  20. cow451

    cow451 The Most Interesting Poster in the Forum Supporter

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    The Huey Tribe should get a licensing deal.
     
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