- Jun 27, 2003
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BUSTER BROWN
Never forget a customer, never let a customer forget you.
Unknown
If you dont know the Buster Brown Shoes character, you must have been living somewhere other than the United States. It is one of the most widely known symbols in American marketing. Buster Brown is also one of the first characters ever used to promote a product. The Brown Shoe Company was founded in 1878 and produced a line of shoes for boys and girls. In 1902 cartoonist Richard Outcault introduced a comic strip based on Buster Brown, his sister Mary Jane, and their dog Tige. John Bush, a sales executive for the Brown Shoe Company, recognized the sales potential that a tie-in with the cartoon character would create, and he soon purchased the rights to use Buster Brown to promote Brown Shoes. The problem was that the Brown Shoe Company did not buy exclusive rights to the character, and the firms owners were taken aback when the Buster Brown character was also used to promote whiskey and tobacco.
Bush was determined to make Brown Shoes image of Buster Brown stick and hired a series of midgets to tour the country in costume. Ed Ansley devoted twenty-eight years to performing in a Buster Brown outfit and wore out five dogs in the process. With the advent of radio and television, Ed McConnell became Buster Brown. Today, surveys show that the Buster Brown logo is still widely recognized. In fact, many of the customers who bought their own pair of Buster Brown Shoes in the forties and fifties are now buying the same brand of footwear for their children.
CONSIDER THIS: The recognition of a logo can have long-term benefits and can even last from generation to generation.
Submitted by Richard
Never forget a customer, never let a customer forget you.
Unknown
If you dont know the Buster Brown Shoes character, you must have been living somewhere other than the United States. It is one of the most widely known symbols in American marketing. Buster Brown is also one of the first characters ever used to promote a product. The Brown Shoe Company was founded in 1878 and produced a line of shoes for boys and girls. In 1902 cartoonist Richard Outcault introduced a comic strip based on Buster Brown, his sister Mary Jane, and their dog Tige. John Bush, a sales executive for the Brown Shoe Company, recognized the sales potential that a tie-in with the cartoon character would create, and he soon purchased the rights to use Buster Brown to promote Brown Shoes. The problem was that the Brown Shoe Company did not buy exclusive rights to the character, and the firms owners were taken aback when the Buster Brown character was also used to promote whiskey and tobacco.
Bush was determined to make Brown Shoes image of Buster Brown stick and hired a series of midgets to tour the country in costume. Ed Ansley devoted twenty-eight years to performing in a Buster Brown outfit and wore out five dogs in the process. With the advent of radio and television, Ed McConnell became Buster Brown. Today, surveys show that the Buster Brown logo is still widely recognized. In fact, many of the customers who bought their own pair of Buster Brown Shoes in the forties and fifties are now buying the same brand of footwear for their children.
CONSIDER THIS: The recognition of a logo can have long-term benefits and can even last from generation to generation.
Submitted by Richard
