A load of nonsense! Sticking a metal clothes hanger into your TV antenna socket is likely to give better results - at least, it would be much closer to the dimensions needed to receive TV frequencies. And will be far safer - no risk of being electrocuted.
If there was any merit in this idea, it would have already been done. TVs already connect to the mains via a mains cable and plug. So, using this for the antenna would be very simple (and would be done within the TV). A similar idea is already used on some portable devices (including some mobile phones) where the headphone wires are also used as the VHF radio antenna.
This is either a complete con - there is no connection between the antenna and the mains. At least, this
might be a safer. Or, the antenna connector is RF coupled somehow to the mains. I would be doubtful that this was designed following relevant safety standards, or has been tested.
Even if this did work (it won't), the cost should be closer to $1.
I did find a review
LiveWave Antenna Reviews - Is It a Scam or Legit? written by someone who doesn't know anything about antenna, but who did realise that this product has no technical specs, and that there are cheaper alternatives. The review is followed by customer reviews, all of which are very negative.