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One thing is certain when it comes to Americans’ food preferences — everything is better with hot sauce. From sandwiches and burritos to soups and eggs, these foods and many more in between are arguably better with a little heat. According to a recent Instacart survey conducted online by The Harris Poll among over 2,000 U.S. adults, 74% of Americans eat hot sauce with their food, and nearly half (45%) said they typically dash hot sauce on their food once a week or more often. What’s more, among those who use hot sauce, 67% say they are passionate about their favorite brand — suggesting they will go to bat for their favorite spicy sauce. With National Hot Sauce Day approaching on January 22, we conducted a deep dive using Instacart purchase and survey data to uncover America’s hot sauce preferences.
America’s spiciest debate: which hot sauces reign supreme?
Continued below.
A Hot Take on America’s Favorite Hot Sauces
America’s spiciest debate: which hot sauces reign supreme?
Continued below.
A Hot Take on America’s Favorite Hot Sauces