Hi Martymonster,
We can't separate-out God's love from His justice, holiness, and righteousness or He wouldn't be God. God's attributes and character all operate concurrently and in perfect harmony together at all times. Many people attempt to separate His attributes and embrace only those which suit their own desires or beliefs to the exclusion of the rest, but "that god" is a manufactured one, not the Living God who has revealed Himself to us in His word.
When people are confronted with the reality of sin and hell, they will often cite God’s loving nature as their defense against such things, as if His love should compel Him to overlook or accept their sin. Or, in the case of your friend's post, they attempt to malign God's character by claiming He can't love those whom He must carry out His righteous justice upon.
The problem with these skewed perceptions of God is that - because He is loving and holy, just, and righteous - He cannot close His eyes to sin; otherwise, He would not be holy, just and righteous. Using a human example, we would never consider a courtroom judge "just" if his rendered sentence upon a convicted rapist or murderer was freedom and exoneration instead of a prison sentence. That judge would be corrupt, not just. Likewise, God's attribute of being loving doesn't cancel out or supersede any other attribute of His; instead they must function together and in perfect harmony at all times.
To specifically address this FB post, God can absolutely love those who end up in hell even when they are experiencing His just punishment for their sin. To say otherwise would be like saying a parent doesn't love their child for disciplining them for bad behavior.
Love doesn't ignore wrongdoing. If it did, it's not genuine love. And it was because of God's love for us (as sinners) that He sent Jesus to die for us so we wouldn't have to suffer His just judgment in hell for our sins. But if we reject His payment for our sins, we will unfortunately suffer for them ourselves because God's justice will be rendered since sin must be punished.