“And the winner is a….movie from South Korea. What the _____ was that all about?"
-Trump
Turns out an American company was behind its promotion:
Neon, the company that distributed “Parasite” and staged its successful awards campaign, is majority-owned by Daniel Friedkin, a born-and-bred Houstonian who owns Gulf State Toyota Distributors, the largest supplier of Toyotas to dealers in Texas and surrounding states. His headquarters sits not in Seoul or even Hollywood but on the far west side of Houston, near a local marketing company and an offshore drilling firm.