This commercial by Egard Watches is in answer to the feminist #metoo Gillette commercial that, in my opinion, promotes the message that most men are faulty in Gillettes opinion and thus need improvement.
I have said in another thread in regards the modern trend to demonize men through the false narrative of "toxic masculinity":
Again, there is no such thing as "toxic" masculinity. There is no maleness that taken to an extreme is dangerous.
There is a certain danger in the extremely insecure, as they see themselves as not possessing various (potentially desirous) traits, and therefore use other means of masquerading as someone in possession of them.
Strength, for instance, is a positive trait which can be either emotional or physical. Someone who is insecure and doesn't see themselves as being in possession of strength will sometimes try to display strength by beating up someone weaker. However, this isn't a display of strength at all, its a display of massive insecurity.
It's the insecurity which is dangerous and not "strength". They feel powerless in their insecurity, so they seek instances to demonstrate power - not strength. It's nothing to do with masculinity at all.
The man secure in his strength has no need to display anything as he is confident in what he has possession of. It will then rear it's head during times it's needed; when someone weaker needs protecting, etc.
Berating the insecure is far from likely to help their insecurity any, truly that's more like feeding the beast.
Berating all men because they are men, isn't helpful either, that just plays into the hands of a bunch of insecure women who are currently making a power play.
I'm not putting my money toward something that goes against what I know and believe.
I hold to that thought process, there is nothing inherently "toxic" about either masculinity nor femininity - God created us male and female and called it good. We are His children, and He called His creation good.
Fallen mankind in a fallen world is faulty, but there is nothing about berating people that will fix the falleness of mankind. Such a thing becomes harmful to our society when your pitting male against female etc.
If we want people to be the best version of themselves provide a good Christian example. Be that Child of God whom people want to touch the hem of your garments because you are such an example of God. Share the message of salvation with the lost
I like the commercial in answer to Gillette, it's positive. I'd far rather join with something positive, than divisive negativity.
I have a husband, son, and grandsons and I refuse to call any of them toxic for being men. It's called verbal abuse and I won't engage.