As written , the world loves its own. (not a good thing, btw, except to expose why God is rejected, letting people know the truth, if they are willing, so they can be set free).
The world, all society, is more atheists than Godly.
Naturally atheists prefer the world, it makes them more comfortable and lets them go on without ever becoming alive in Christ, just wallowing in sin and dying apart from Christ.
With all the new technology, this happens more and more , as written "the wicked become more wicked" and again "the whole world refuses to repent of serving demons"...
so the atheists love the world, the world loves the atheists, and they die together.