Yes, but more often, humans lose their soul to gain the world. Matthew 16:26
Whoever sins is of the devil, and the devil controls the world. If we live a life in sin, worldliness, serve money rather than serve God etc, we have given our souls to sin and by extension to the devil, living under his power. Jesus came to redeem us from Satan, to pay the price for our sins, and our souls are free in Him, but if we reject Him and choose a sinful lifestyle, we are in a sense selling our souls to the devil.