I agree, that it's a personal decision. But what often times, they don't realize, is that if you make the wrong personal decision on this matter, Jesus has time and time again stated you are not going to heaven.
Throughout the New Testament, I can only think of one class of people that Jesus seemed to show legitimate disgust towards, and that is the rich. It seems there is almost no greater sin than being rich.
The only time Jesus has arguably might have used force was when he supposedly threw out the money changers from the temple, which were essentially just free market capitalists. He called them thieves.
The story of the Rich man and Lazarus, if anything adds to the fact that Jesus plans to send rich people to hell. Jesus himself has even stated that it is nearly impossible for rich people to enter heaven; "Indeed, it is easier for a camel to go through the eye of a needle than for a rich man to enter the kingdom of God." -Jesus, Luke 18:25.
I mean, that line basically is Jesus saying, Rich people will not go to heaven!
I don't understand how these conservative christians can advocate free market principles and be Christians. The far right's obsession with abortion and homosexuality (which Jesus never spoke of), viewing it as greater sins than being rich, never fails to amaze me.
I don't know how rich people who are Christians ignore this stuff.