3. Forget About The Sale; Focus On Creating Value.

Most people don’t like being sold to at the best of times. When times are uncertain or scary, they turn off, hang up, and slam shut. But what people want at all times is value creation—that is, solutions that help them eliminate their dangers, capture their opportunities, and reinforce their strengths. When you focus on providing these three solutions, the sales will naturally follow.

“Scary Times” Success Manual: How To Be A Leader When Times Get Tough