If it's on the Huffington Post I don't have to read it. I can surmise which way the article leads the reader. Likewise with anything from Fox News.
The journalism course I took in community college taught news stories (aside from needing to meet criteria known as "news values") are supposed to be objective and in doing so attempt to use neutral language and not lead the reader to an opinion. There are exceptions, such as stories that investigative or human interest pieces.
But most the news in the United States and Western World today is biased and led by political, financial, and social interest parties engaged in psychological warfare. The purpose is cultural engineering and engineering election outcomes.
However, I might be remembering incorrectly, but I believe U.S. Federal law prohibits businesses that service the public from discriminating against protected groups. Basically, you can not deny service to someone because of their race, religion, sex, sexual orientation and so forth.
If that is the case then one should not open up a bakery or hotel or car rental company if they are determined to refuse services to customers protected under Federal law.
Should a motel refuse rooms to two women the manager or owner suspects are a lesbian couple? I don't think so.
I'm not so sure baking a cake for the lesbian couple based purely on business would have necessarily made the baker complicit in the couples sin. I mean... there are so many ways to commit sin that all intersects with the daily life of services and goods. We'd all be complicit in the sins of others nearly daily. An unmarried couple checking into the same motel room, if they are of the opposite sex, are almost certainly engaging in sexual sin. Motels and hotels still service them. The public is not outraged and neither are conservatives.