- Aug 25, 2005
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Oct. 18, 2005 After 17 seasons of entertaining U.S. audiences, "The Simpsons" can now be seen on Arab television. While U.S. foreign policy is not always a hit overseas, there is a huge audience for American popular culture.
So the Arab satellite network MBC is bringing the cartoon saga of Springfield to the heart of the Arab world. "The Simpsons" has been exported overseas and is now called "Al Shamshoon."
The new take on the cartoon classic debuted this month, just in time for the Islamic holy month of Ramadan, as first reported by "The Wall Street Journal."
With Omar instead of Homer, and Badr substituting for Bart, MBC hopes to win coveted young viewers. After all, 60 percent of the Arab world is 20 years old or younger.
"I think 'The Simpsons' will open new horizons for us to the future by creating a new genre of programming that will appeal to young adults in the Middle East," said Michel Costandi, MBC's director of business development.