- Aug 25, 2005
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With a few words on their T-shirts, Abercrombie & Fitch lets young women send a message: "Who needs a brain when you have these?"
A group of female high school students have a message for A&F: Stop degrading us.
The Allegheny County (Pa.) Girls have started a boycott--or girlcott, as they're calling it--of the retailer. The campaign, conceived three weeks ago during the group's monthly meeting, went national Tuesday morning on NBC's "Today" show.
"We're telling [girls] to think about the fact that they're being degraded," Emma Blackman-Mathis, the 16-year-old co-chair of the group, told RedEye on Tuesday. "We're all going to come together in this one effort to fight this message that we're getting from pop culture."
Abercrombie has been a lightning rod for criticism. In 2003, a catalog containing photos of topless women and bare-bottomed men provoked so much outrage that the company pulled the publication.