- Jun 27, 2003
- 22,643
- 1,154
- 72
- Faith
- Methodist
- Marital Status
- Married
Procter and Gambles Ivory Soap
Opportunities are seldom labeled.
John Shedd
John Shedd
Chemical analyses compared the European soap to Ivory. While some soaps contained fillers, Ivory was found to be 99 and 44/100 percent pure. Also, Harley received a letter from a retailer who asked for more of the soap that floats. After checking, it was found that an error in a stirring machine had caused the white soap to have an additional mixture of air. Since the customer liked the idea, Procter and Gamble adjusted the production of Ivory so it would float. When the company finally approve advertising funds, Harley included those two features in the promotion of Ivory soap. While other soaps claimed to be pure, Ivorys 99 and 44/100 percent statistic seemed to be more official and set it apart from its competitors. Advertising for Ivory has kept this original image for over 100 years.
Consider This: If your product has some unique or memorable feature, point it out, play it up in your advertising. Thats the kind of thing people remember.
Submitted by Richard