- Jun 27, 2003
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NEIMAN-MARCUS
There is never a good sale for Neiman-Marcus unless its a good buy for the customer.
Stanley Marcus
From the minute its doors opened in September 1907, Neiman-Marcus was a different kind of store. Herman Marcus, along with Carrie and Al Neiman, had a vision for a unique kind of specialty store. At a time when most fine dresses had to be purchased in New York or Paris, a few companies were beginning to produce ready-made clothes. Neiman and Marcus saw the emerging boom and based their store on a select line of womens ready-made outerwear. Early ads proclaimed: We have garments that stand alone as to character and fit, We will be known as a store of Quality and Superior Value, and We shall be hypercritical in our selections.
Their desire to satisfy customers spawned numerous stories of golden rule service that have become part of the Neiman-Marcus legend. For example, employees are encouraged to tell customers when a purchase is not becoming or appropriate. They are encouraged to satisfy even the most unusual customer requestsuch as one from a man who wanted two ducklings delivered to his nephew before Easter. Or, the customer whose wife and child were coming through Dallas during World War II and needed housing and transportation. Or, the customer in New York who wanted to be taken directly to the fashion houses in order to select an appropriate dress. Why do it? When people experience Neiman-Marcus service, they become loyal customers. When they tell their friends, their friends become new customers and so the company grows.
CONSIDER THIS: Give your constituents more than they expect, then they will become loyal customers and walking advertisements for your business.
Submitted by Richard
There is never a good sale for Neiman-Marcus unless its a good buy for the customer.
Stanley Marcus
From the minute its doors opened in September 1907, Neiman-Marcus was a different kind of store. Herman Marcus, along with Carrie and Al Neiman, had a vision for a unique kind of specialty store. At a time when most fine dresses had to be purchased in New York or Paris, a few companies were beginning to produce ready-made clothes. Neiman and Marcus saw the emerging boom and based their store on a select line of womens ready-made outerwear. Early ads proclaimed: We have garments that stand alone as to character and fit, We will be known as a store of Quality and Superior Value, and We shall be hypercritical in our selections.
Their desire to satisfy customers spawned numerous stories of golden rule service that have become part of the Neiman-Marcus legend. For example, employees are encouraged to tell customers when a purchase is not becoming or appropriate. They are encouraged to satisfy even the most unusual customer requestsuch as one from a man who wanted two ducklings delivered to his nephew before Easter. Or, the customer whose wife and child were coming through Dallas during World War II and needed housing and transportation. Or, the customer in New York who wanted to be taken directly to the fashion houses in order to select an appropriate dress. Why do it? When people experience Neiman-Marcus service, they become loyal customers. When they tell their friends, their friends become new customers and so the company grows.
CONSIDER THIS: Give your constituents more than they expect, then they will become loyal customers and walking advertisements for your business.
Submitted by Richard
