Coca-Cola

(Requires a can of Coca-cola) Coca-cola is one product that has far outgrown its humble beginnings. In 1886, Dr. John Pemberton first introduced Coca-Cola in Atlanta, Georgia. The pharmacist concocted a caramel-colored syrup in a three-legged brass kettle in his backyard. He first "distributed" Coca-Cola by carrying it in a jug down the street to Jacobs? Pharmacy.

After little more than 100 years, surveys show that 97% of the world has heard of coca-cola. 72% of the world has seen a can of coca-cola. 51% of the world has tasted a can of coca-cola. All due to the fact that the company made a commitment years ago that every one on the planet would have a taste of their soft drink.

We should stand up and take note here...97% of the world has heard of this sugar and water concoction while 1.7 billion people world-wide have no access to the good news of Jesus Christ! It is estimated that 17 million people die every year without having heard the name of Jesus!

When I hear those facts, I should not hang my head in despair and shame. Instead, I should be challenged, motivated, and inspired to a new level of commitment in sharing the message of forgiveness of sins in Jesus Christ.

by R. Darrel Davis

Christ Jesus Marketed!!!
>>>"(Requires a can of Coca-cola)" i've got that right here
my brother just completed his bachelors' of marketing & Finance, (now he's on the mission field) with this course he has a desire to market the Lord in similar fashion to how Big Business (read: Coca Cola) is run, marketed and branded.
>>>" I should be challenged, motivated, and inspired to a new level of commitment in sharing the message of forgiveness of sins in Jesus Christ."
Amen, where do we start?