Far from naive.
... The recent announcement that Facebook would soon target ads using your “likes” and “shares” has triggered some Olympic-level teeth- gnashing from the Electronic Frontier Foundation, because Facebook will get information from you not just when you actually like, “like” something, but when you load a page that has a “like” button on it.
The EFF wants Facebook to agree to use a “Do Not Track” standard that will keep all that potentially profitable data from the greedy eyes of advertisers.
Of course people should be able to hide data about what sites they use. But there’s a perfectly good way to do this: Stay signed out of Facebook and tell your browser not to accept cookies or otherwise let advertisers follow you around.
The problem is, this level of security is incredibly inconvenient, because you have to spend a lot of time painfully re-entering data. The other problem is that naive users, who probably don’t spend a lot of time thinking about privacy, won’t bother...
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There are other ways, such as browser extensions that kill global social media links like FB's Like button. [/FONT]
